And no, I’m not trying to sell you a house on the moon… yet.
ranted talked about spam before and I’ll probably rant talk about it again, but Gnomegeddon’s post on an amusing spam he got and the XKCD comic on how to dominate news sites on the cheap got me thinking.
My referral traffic has slightly outpaced my search engine traffic for a while now and 98% of that (the WoW Insider spike aside) comes from people following links from my comments and forum posts. In fact if you look at this year versus last year, most of the traffic growth is due to those winsome wanderers.
The referral traffic also hangs around a lot longer than the search engine folks (2:16 vs. 04:58)… which makes me wonder if it’s worth chasing the SEO metrics at all. A quick glance at the search terms coming in shows a pretty big disconnect between what searchers want and what they’re finding. *sighs*
To be fair, I haven’t been anywhere near as diligent as I should be about making sure posts are SEO-friendly, but now I’m thinking the comment spammers (and XKCD) might have the right idea. Instead of tweaking the Google fishing nets, maybe I just need to start laying trails of Reese’s Pieces…
(And if you aren’t sure what candy has to do with luring things from one place to another… then I will feel very old. )
Not that I’m going to start spamming anyone, but maybe I should take my pile of ‘to read’ SEO posts and guides and toss them out in favor of simply Being More Social™.
I would certainly be more fun… *eyes books with a sigh*