Round 1, Fight!
I’m starting to run out of 2013 and with my goal to at least break even this year, it’s time to get serious about my sales.
I’ve made stabs at getting a listing rotation done before, but that was primarily looking at the Model Horse Sales Pages and after looking at the traffic results I’ve moved away from that venue.
Which leaves me with just Etsy and eBay to build my scheduling around.
I’ve built up a nice little herd on Etsy and since the main page can only display 24 horses (6 x 4), anything beyond that isn’t going to catch the eye. I’d still like to keep most of the horses in the store, but it’s time to start up an eBay rotation to get the old horses moving out as the new horses move in. Continue reading
I’ve been using USPS Priority Mail for all my Etsy listings, which works out to roughly $6.51 for VA to CA shipping for a 5oz package. The boxes are free and the tracking number is included, so it seems like a good deal– right?
Well not when you pair it with an $11 horse!
It wasn’t until I started working on revamping the listings to match the new custom order prices that it really hit me how much the shipping was. The micros are supposed to be cheap and fun, and 50% markup for shipping is neither. Continue reading
Etsy Traffic Sources
Traffic to the Etsy store has died off over the past few months, due to a lack of new customs and general decline in outside marketing. But now that it’s a new year and a fresh start– time to start filling in the potholes.
As you can see the two ‘official’ model horse paths didn’t hold up to well, Model Horse Blab brought in 115 over an entire year and Model Horse Sales Pages (MH$P) brought in a measly 9. I’ve touched on this before, but I think the failure had a lot more to do with lack of time-in-chair than the venues. Continue reading
The first year of any microbusiness is a bit rocky and I had my expectations set a tad high, but I think 2012 was a good learning experience. If nothing else, I got a much better handle on how Newport News expects me to behave and staying on the right side of tax law is a bonus!
Since the only thing that happened in December was the paying of Etsy Fees ($0.60) and the income that Smashwords is going to theoretically pay my someday ($11.29)… I’m going to skip the monthly sum-up and roll right into the yearly reckoning. Continue reading
November was a wash, but I’d been expecting that due to NaNoWriMo. Unfortunately the lack of income paired up nicely with a whole flurry of bills, so I’m deeper into the red that I had planned to be at this point.
But on a good note, I now have an official business computer (Chromebook) and the City of Newport News can tax a real $250 computer instead of an imaginary $3,000 one. *mutter* Continue reading
Another month without sales, but with two more eBooks finished, so it wasn’t a total wash. I need to sit down and get the rest of the monthly eBooks caught up and post some of the new horses to Etsy.
And win NaNoWriMo of course.
Actually the NaNoWriMo novel for this year is the rough draft of a novella that I’m hoping to serialize next year starting in January, so it a much more focused effort than past years. *pokes draft* I’ll be posting it as an eBook as well, so that folks can read it all at once if they’d rather.
Anywho, onto the carnage! Continue reading
As the eBooks start to pop up in the shelves of my Smashwords store, I figured now was a good time to take a moment to go over why they look the way they do.
Unlike most of the eBooks out there, my covers aren’t very artistic– and there’s two very good reasons why:
- I’m not a good enough artist to create something that shrinks well (from 1800×2400 to 71×94!)
- I don’t have the money yet to pay someone that is.
What the heck Smashwords?!?
Well I thought I’d gotten the formatting right on the Saturday Story Prompts Collection : 2011.06 & 2013.06, but thanks to a review from Nickii I’ve realized I didn’t quite pull it off. (If you’re reading this Nickii, drop me an email and I’ll give you a free coupon for the next eBook in thanks! )
I followed the instructions that Smashwords provided in their Style Guide, but I must have overlooked something. As you can see by the example to the right the Meatgrinder (Smashword’s automatic format generator) seems to have gone a bit awry.
Thankfully I’ve been able to find a way to check most of the formats myself (links below)… Continue reading
Yesterday I got a personal property tax bill in the mail for ‘Business Equipment.’
Considering the main tools of my trade are little plastic horses, sandpaper, paintbrushes, paint, notebooks, pens (and index cards! )… I was confused as to where the $1k of equipment was coming from. Continue reading
I finally got an eBook done! (And that seriously deserves a few dozen more exclamation points, but I’m trying to be good. … !!!)
But since it’s the first eBook, I threw it up with a coupon so that folks could download it for free until October, which will hopefully let me get any formatting errors straightened out. (I’ve got a post in the wings on that whole song and dance, but I’m still hammering out the flaws.)
Once again, I’ve ended up in the red, but I’ve still got time to reverse the bleeding… Continue reading