2012 to 2017… and onwards!
July is another Camp NaNoWriMo attempt, so a lot of time will be spent writing prose… but I don’t want to let up on my Etsy improvements! 🙂
I’ve been spending a bunch of time reading up on the various tips and tricks for bringing in more traffic (and thus more sales). Thus far the one thing everyone agrees on is you need a decent number of listings that renew on a regular basis in order to rank well.
So for July I’m going to be focusing on a few things:
Long Time, No Traffic
I’ve been all kinds of horrible about adding new work to the Etsy and the statistics over the last year show that pretty clearly. I have the listings set to auto-renew every four months, but if I want more traffic to the store, I need to do more than sit back and watch.
Etsy listings last 120 days and I can (and have) set them up to auto-renew. This means instead of a full year’s worth of listing I only have to get four months worth (120 days) up and running.
I’ve got 47 to work this… so this will be a bit of an adventure! 😉
Behold, the desolation of Smaug– err, Procrastination!
I wasn’t paying attention and the last of my active listings in the Etsy store expired this month. I went to show a friend some examples of what a storefront looks like and the poor thing was sitting there forlorn and desolate… this shall not stand! [insert dramatic pose here]
But the problem with dramatic reboots is that all of a sudden nothing I’ve done up to this point is good enough.
- I need to take better photos.
- I need to touch-up existing paint jobs.
- I need to redesign the shop’s categories to better handle my new addition to plaster and resin magnet-making.
- I need to make a metric ton of new stuff so that the store has lots to choose from and people can easily find something that fits their price range and tastes.
- I need to work out the Listing Rotations so there is always something new and the offerings are balanced between the categories.
- I just generally need to be more awesome.
None of which actually needs to happen… I’m just caught up in that perfection’s dance where I can’t start any project until I’m 150% prepared.
Phooey on that!
Starting today there are only two requirements for listings going back into the store:
- I have unpacked the item and verified it isn’t damaged.
- The photos for the listing don’t have a datestamp on them.
I’m not going to make any sort of rules on how many things to post a day, or when to post them, or what categories need to be posted in what order. As long as they meet the two criteria above, they are going into the store.
And if they don’t, well that’s why the other post I’m writing today is ‘Finding Workspaces That Work’. 😉